Indian bakery market registering 8% steady growth: Assocham

Friday, September 16, 2011

India's bakery market is worth Rs 3,295 crore and it is witnessing a steady growth rate of 8%, stated the industry body the Associated Chambers of Commerce and Industry of India (Assocham).

More than 20-lakh tonnes of bread and 15-lakh tonnes of biscuits are manufactured in one single year. Moreover, Bread and rolls along with biscuits and cookies make up for 82% of the bakery products, said Assocham.

Furthermore, Cakes, pastries, buns and rusk make up for the rest. Nearly 65% of bakery products are manufactured in the unorganised sector.

DS Rawat, Secretary General, Assocham, “Due to increasing consumer gravitation towards convenience products and healthy food products, the bakery industry has undergone a virtual metamorphosis since 2004.”

Reports claim that the per capita consumption of bread is just 1.75 kg. The southern states consume almost 32% of the bread manufactured in India and in the northern, western and eastern states consume 27%, 23% and 18% respectively.

Moreover, Maharashtra and West Bengal have got large number of bakery units. Almost 55% of biscuits are consumed in the rural areas due to long shelf life and also popular taste, stated Mr DS Rawat.

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